Ad Council and Partners Launch ‘She Can STEM’ Campaign

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Ad Council, GE, Google, IBM, Microsoft and Verizon have partnered to launch “She Can STEM,” a campaign geared toward young girls interested in STEM. The goal of “She Can STEM” is to combat stereotypes that STEM fields are meant to be male dominated as well as offer role models to girls.

Each of the three 30-second ads which make up the campaign depict a group of young girls shadowing a female STEM professionals. The female role models in theses ads are diverse and so are their careers. Bonnie Ross is Head of Microsoft’s Halo Games Studio Lucianne Walkowicz is an astronomer and Tiera Fletcher is a structural analysis engineer at Boeing.

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“So many young girls show an interest in math and science at a young age, but aren’t encouraged to pursue it and turn it into what could be an incredibly interesting and rewarding career,” added Karen Horting, executive director and CEO of the Society of Women Engineers. “We need to change the perception of what an engineer or technologist looks like and inspire girls to explore these amazing career opportunities further.”

“She Can STEM” will run for at least a year across broadcast, print and digital platforms. The Campaign also can be followed via Instagram, @shecanstem.

Chantè Russell

Chanté Russell is a Howard University print journalism major from Raleigh, North Carolina. Her entire life has been shaped by her passion for writing, fashion and activism. Those passions have led her to create a blog entitled Be The Zeitgeist and serve as a staff writer for Howard’s student newspaper, The Hilltop. She has also written for Lady With Attitude and worked as a freelance journalist. Some of her biggest role models include Anna Wintour, Maya Angelou and her cousin, Dr. Jennifer Edwards, who inspired Chanté to attend Howard. After completing college, Chanté hopes to work as a fashion journalist and use her platform to combat cultural insensitivity within the fashion industry and improve the public perception of the industry.

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