Ad Council, GE, Google, IBM, Microsoft and Verizon have partnered to launch “She Can STEM,” a campaign geared toward young girls interested in STEM. The goal of “She Can STEM” is to combat stereotypes that STEM fields are meant to be male dominated as well as offer role models to girls.
Each of the three 30-second ads which make up the campaign depict a group of young girls shadowing a female STEM professionals. The female role models in theses ads are diverse and so are their careers. Bonnie Ross is Head of Microsoft’s Halo Games Studio Lucianne Walkowicz is an astronomer and Tiera Fletcher is a structural analysis engineer at Boeing.
“So many young girls show an interest in math and science at a young age, but aren’t encouraged to pursue it and turn it into what could be an incredibly interesting and rewarding career,” added Karen Horting, executive director and CEO of the Society of Women Engineers. “We need to change the perception of what an engineer or technologist looks like and inspire girls to explore these amazing career opportunities further.”
“She Can STEM” will run for at least a year across broadcast, print and digital platforms. The Campaign also can be followed via Instagram, @shecanstem.