How do African American women fare within the entrepreneurial universe? Quite frankly, that’s the million-dollar question—asked and answered by small business expert Kathey Porter and business growth expert Andrea Hoffman, authors of 50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership.
But this is not merely some academic exercise for Porter and Hoffman as they both live and breathe this stuff. In fact, both have dedicated their careers to mastering the nuts and bolts of their craft ad nauseam. With an impressive wheelhouse of expertise that includes small business development, Fortune 500 consulting, supplier diversity and entrepreneurship, it’s no wonder they are looking to change the way that African American women show up in the world of business.
The book sheds light into the unique experience of African American women entrepreneurs, exposes challenges to creating and maintaining business viability and provides insight on how to focus women on scaling success.
Why should you read the book?
The authors summed up the answer in one fell swoop:
“Because African American women entrepreneurs are the fastest growing demographic amongst all women entrepreneurs, we wanted to recognize them for their business acumen and history ‘grit’ The women featured have built exciting businesses, ranging from fashion to construction to cosmetics and everything in between. In the process, we wanted to share their stories and how they overcame business challenges, and in some cases, surpass the million dollar mark and achieve long term success. The response has been tremendous and incredibly positive. We are excited that women, whether looking to start a business or grow an existing business and stick to their guns when times get tough, consider our book an inspirational and valuable resource in which to do that.”
With an international book tour that begins early this year, Kathey and Andrea are poised to educate and inspire their target audience with tremendous impact, while shining a light on their current economic power.
Here are some of the enticing golden nuggets that I found inside:
- Everyone wants to be an overnight success, but those are few and far between. “Slow and steady” is a much more realistic strategy.
- They way to transition an idea into an actual business is to let inspiration find you; discover your mission; have patience and perseverance and trust your instincts.
- Strategic partnerships are essential for small business success. They should add value and be mutually beneficial. Don’t assume small businesses are unable to add value to a larger organization.
- Mentoring, being mentored and networking are indispensable in starting and growing a business.
- There’s no one-size-fits-all strategy for funding. So, be bold and creative.
- Leverage opportunities with agencies that support the growth and sustainability of minority and women-owned businesses.
- Support and share resources with other women entrepreneurs. There is enough success for everyone!
Ladies, this book will give you the tools to take your business to the million mark and beyond. Are you ready?