Digital and publishing veteran, Amy DuBois Barnett, was appointed as Executive Vice President, Digital and Chief Content Officer of the digital media platform, The Grio, this past Wednesday. Barnett, having years of experience in media and publishing, was a shoe-in for the position.
“With our motion picture, cable, broadcast television, and digital platform divisions expanding at such a rapid pace, we are totally committed to exploring additional opportunities for acquisitions, content production, and building our assets worldwide,” said Byron Allen, Founder, Chairman, and CEO of Entertainment Studios, the company that owns theGrio.
“Amy DuBois Barnett is the perfect addition to our global media company. We are thrilled to have her join our team, and to lead the expansion of theGrio.”
Barnett is an award-winning print and online media executive and author. She has served in senior leadership positions at a number of media outlets including ESPN, Harper’s Bazaar, Teen People, Ebony, Honey, and Essence. At each of these outlets, she played a key role in their development. She was recruited by ESPN to lead the development and launch of a new digital brand focusing on multimedia content for a multicultural audience. Before ESPN, Barnett was the Editor-in-Chief of Ebony. There, she led the publication’s first top-to-bottom redesign ever and re-launched Ebony.com.
Barnett was also the Deputy Editor-in-Chief of Harper’s Bazaar, where she managed both the print and digital editorial teams, and helped re-launch the brand’s digital platform. Barnett was also the chief editor of Teen People, the teen version of People magazine and the Editor-in-Chief of Honey magazine. Aside from being a digital innovator, Barnett is an author. Her advice book, Get Yours: How to Have Everything You Ever Dreamed of and More, was nominated for an NAACP image award.
Before she became a media executive, Barnett attended Brown University, where she studied French and Political Science. After graduating from Brown, she found herself working on Wall Street. That field was not creative enough for her, so she went to Parsons School of Design to take classes in fashion merchandising. Then, she became an assistant buyer for the Lord & Taylor department store chain. She also holds a master’s degree in creative writing from Columbia University.
“Byron Allen has been breaking ground in the entertainment business for years, and now that he has set his sights on digital media, this is an ideal time to join his company. I am excited by the challenge of taking theGrio, Entertainment Studios’ first digital acquisition, to the next level,” said Amy Barnett. “I will be focused on creating the dominant video-centric hub for African-American perspectives—and on developing a larger digital strategy for ES.”