After serving as interim Executive Head of Programming since March, Connie Orlando is now the EVP Head of Programming for BET Networks.
In her new role, she will lead original programming, music programming, and specials. She will also lead the BET News team responsible for creating, developing and producing content for the network.
“BET is an iconic brand that celebrates the influence and power of black culture through its content. I am honored to lead the network’s commitment to authentic, fresh and bold programming,” Orlando said. “We will continue to expand our reach,
“We will continue to expand our reach, relevance, and impact through strong original content, returning hits and specials. With our talented teams, we’re ready to take BET Networks to higher heights.”
She will report to BET Networks chairman and CEO Debra Lee and will split her time working between the Los Angeles and New York Offices.
“Having worked with Connie for the past 10 years, I continue to be impressed and inspired by her creativity and passion for the BET brand,” said Lee in making the announcement. “During her tenure at BET, Connie has played a critical role in the network’s largest expansion into original programming. She is beyond qualified and ready for this new challenge, and I am thrilled to have her in this role.”
Prior to serving as interim EVP, she was the Senior Vice President of specials, music programming, and news, in that role she oversaw specials such as the BET Awards, and specials covering social justice in Baltimore, Maryland and St. Louis, Missouri.
Under her leadership, BET remained a top 20 network and the number one network among African Americans. She also successfully introduced the “BLACK GIRLS ROCK!” awards show and the “BET TRUTH SERIES,” which produced multiple award-winning projects in its first year including “Katrina 10 Years Later,” “Muhammad Ali: The People’s Champ” and “Stay Woke.”
Prior to joining the BET team, she was a producer at her own company, CMO Productions.