Mija Cultura brings Mija Fashion to the Masses

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Photo Courtesy of @MijaCulture on Instagram

Mija Cultura is a clothing line founded by Karla Dominguez, Joann Alvarez and Nicole Dominguez and inspired by their high school emo phase. The business began as a regular gig making merchandise for a Houston band called Camera Cult during “Emo Nights” before growing into what it is today.

According to Mija Cultura’s Instagram, the brand is “just some mijas bringing some boujetto in your life.”
Though they began as a local business, the mijas now “bring some boujetto” to the lives of many. In March 2017, they decided to expand beyond their hometown of Houston and launched an e-commerce site to reach customers far beyond Texas.
Some of their upcoming projects include a new collection, “TheSad Mija Club” and a collaboration with Latinx advocate, Paola Ramos, and 4THLRGST Graphic Design to launch We the Gente, an initiative aimed at getting millennial to vote in the upcoming midterm elections.

Chantè Russell

Chanté Russell is a Howard University print journalism major from Raleigh, North Carolina. Her entire life has been shaped by her passion for writing, fashion and activism. Those passions have led her to create a blog entitled Be The Zeitgeist and serve as a staff writer for Howard’s student newspaper, The Hilltop. She has also written for Lady With Attitude and worked as a freelance journalist. Some of her biggest role models include Anna Wintour, Maya Angelou and her cousin, Dr. Jennifer Edwards, who inspired Chanté to attend Howard. After completing college, Chanté hopes to work as a fashion journalist and use her platform to combat cultural insensitivity within the fashion industry and improve the public perception of the industry.

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