Photo Courtesy of @MijaCulture on Instagram
Mija Cultura is a clothing line founded by Karla Dominguez, Joann Alvarez and Nicole Dominguez and inspired by their high school emo phase. The business began as a regular gig making merchandise for a Houston band called Camera Cult during “Emo Nights” before growing into what it is today.
According to Mija Cultura’s Instagram, the brand is “just some mijas bringing some boujetto in your life.”
Though they began as a local business, the mijas now “bring some boujetto” to the lives of many. In March 2017, they decided to expand beyond their hometown of Houston and launched an e-commerce site to reach customers far beyond Texas.
Some of their upcoming projects include a new collection, “TheSad Mija Club” and a collaboration with Latinx advocate, Paola Ramos, and 4THLRGST Graphic Design to launch We the Gente, an initiative aimed at getting millennial to vote in the upcoming midterm elections.