New Beauty Line to Honor Madam C. J. Walker

Beautiful african woman drying her hair with a towel in the mirror

“Madam C.J. Walker was the first person to devise and scale a business model that addressed the haircare and beauty needs of women of color, while also challenging the myopic ideals of the beauty industry at that time.”Richelieu Dennis, CEO of Sundial Brands.

Sundial Brands, a leading skincare and haircare manufacturer renowned for its innovative use of high-quality, culturally authentic natural ingredients, announced the company’s first prestige haircare launch – Madam C.J. Walker Beauty Culture.

Building on the life, legacy and impact of the ground-breaking Madam C.J. Walker – visionary entrepreneur, philanthropist and America’s first female self-made millionaire – the four-collection, 25 SKU line launches exclusively in Sephora stores and on Sephora.com on March 4, 2016.

Today, Madam C.J. Walker Beauty Culture is poised to challenge those same ideals in the prestige category with our revolutionary new products and cutting edge formulations that provide women with any hair texture with a new standard of beauty – their own. In partnering with Sephora, this launch

“Today, Madam C.J. Walker Beauty Culture is poised to challenge those same ideals in the prestige category with our revolutionary new products and cutting edge formulations that provide women with any hair texture with a new standard of beauty – their own. In partnering with Sephora, this launch represents another step forward in our rich history and continues Madam C.J. Walkers’ legacy to help every woman feel confident to embark on the life she desires.” stated Richelieu Dennis, CEO of Sundial Brands.

How excited are you to see Madam C. J. Walker’s Legacy continue?  Let us know below...

Walker's Legacy

Walker's Legacy

Walker’s Legacy is a digital platform for the professional and entrepreneurial multicultural woman and exists to inspire, equip, and engage through thought-provoking content, educational programming, and a global community.

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