The Fresno Area Hispanic Foundation and Opportunity Fund are partnering on Opportunity Fund Empowering Women, a campaign to support women-owned businesses.
The goal of the campaign is to increase lending to small businesses owned by minority women and to connect those women entrepreneurs with the foundation’s business advisers and mentors so that they can many improve chances of long-term success.
FAHF currently hosts a small business mentoring program called Mujeres Hablando de Business (Women Talking about Business) in collaboration with the Fresno Mexican Consulate. The group of 35 to 40 latina business owners meets biweekly.
“We have worked with thousands of women business owners and seen firsthand their vision, determination and commitment and how, when supported in their success, they can achieve their dreams, provide for their families and contribute to the economic well-being of their communities,” said Dora Westerlund, executive director of the Fresno Area Hispanic Foundation, and Luz Urrutia, CEO of the Opportunity Fund, in a statement. “From our experience lending to thousands of women-owned businesses, we know that women’s personal experience, character and drive are often more accurate predictors of future success beyond focusing only on loan applications and credit scores – which are often the only two criteria used to evaluate their creditworthiness.
You can learn more about Opportunity Fund Empowering Women at ofew.org