Success Profile: Anitra Michelle, Founder and Designer of PLUTOCRACY

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Walker’s Legacy Profiles recognize unique women of color in business who embody the legacy of Madame C.J. Walker, the first female self-made millionaire. In this installment, meet Anitra Michelle.


Anitra Michelle is a business woman of many trades. A creator and an artist, Anitra has found herself successfully pursuing many endeavors including the launch of her clothing brand PLUTOCRACY. Since its launch, PLUTOCRACY has been featured in Vogue, ad campaigns for the Alvin Ailey dance theatre company, and in this season of Centric’s Queen Boss.

When starting PLUTOCRACY, Anitra aimed to create pieces that allowed women to be “feminine and chic while showing strength and authority in their personal style”. The brand’s collections can be viewed as works of art with complementing silhouettes and eccentric patterns. Despite her success, Anitra has faced some obstacles being an entrepreneur and business owner that she has worked to overcome. Knowing that it’s hard to get recognized in the fashion industry, a majority of Anitra’s recognition has come from the network she has built and the places she has been. Recently, she relaunched PLUTOCRACY after living abroad in Paris and exploring other creative pursuits. During this time Anitra re-evaluated her brand and what she wanted PLUTOCRACY to represent as she realized it was time for growth.

From doing research, traveling across the globe, designing for New York Fashion Week, and being a “Queen Boss” Anitra has set out to blaze a path of creativity and entrepreneurship serving as an inspiration to the modern woman. Other projects she is currently working on include her Black Genius Project that spotlights pan-african artists and business owners, a 360 virtual reality experience for PLUTOCRACY’s Fall collection and her textile sculpture visual art collection coming out in June.

To shop PLUTOCRACY visit www.iamplutocracy.com and tune in to #QueenBoss every Saturday 10/9c on Centric.

 

Walker's Legacy is a growing global women in business collective founded to establish networks of empowerment and access for women of color in business.

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